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慢公司豆瓣:只要不死,就让我们这样丧着吧

来源: 南方日报网络版     时间: 2019年07月23日 18:05:04
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7意彩彩票代理平台直招龙虎代理客服QQ【3512280158】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。慢公司豆瓣:只要不死,就让我们这样丧着吧

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(有)(人)(曾)(问)(,豆)(瓣)(不)(涉)(足)(热)(门)(的)(盈)(利)(模)(式)(,是)(不)(是)(怕)(落)(入)(庸)(俗)(而)(有)(损)(豆)(瓣)(的)(形)(象)(?阿)(北)(回)(答)(,“盈)(利)(一)(点)(也)(不)(庸)(俗)(,只)(有)(庸)(俗)(是)(庸)(俗)(的)(。”但)(事)(实)(是)(,拥)(有)(粉)(丝)(和)(好)(产)(品)(的)(不)(庸)(俗)(的)(豆)(瓣)(,还)(未)(寻)(找)(到)(大)(规)(模)(盈)(利)(的)(商)(业)(模)(式)(,这)(成)(为)(让)(所)(有)(人)(想)(不)(通)(的)(“豆)(瓣)(式)(迷)(思)(”。
2
豆)(瓣)(是)(什)(么)(?
书)(影)(音)(的)(大)(众)(点)(评)(与)(基)(于)(兴)(趣)(的)(小)(圈)(子)(。
这)(个)(问)(题)(,如)(今)(的)(豆)(瓣)(用)(户)(已)(经)(很)(难)(一)(句)(话)(说)(清)(楚)(。
大)(多)(数)(豆)(瓣)(用)(户)(买)(电)(影)(票)(前)(会)(刷)(豆)(瓣)(,看)(看)(影)(评)(,读)(书)(后)(会)(上)(豆)(瓣)(标)(个)(已)(读)(,北)(漂)(们)(租)(房)(前)(会)(逛)(豆)(瓣)(的)(租)(房)(小)(组)(。有)(些)(人)(活)(跃)(在)(各)(种)(调)(性)(迥)(异)(的)(小)(组)(里)(,豆)(瓣)(八)(组)(,笔)(记)(本)(圆)(梦)(组)(和)(父)(母)(皆)(祸)(害)(组)(几)(乎)(老)(死)(不)(相)(往)(来)(,对)(于)(老)(用)(户)(,刷)(友)(邻)(广)(播)(则)(是)(生)(活)(中)(不)(可)(或)(缺)(的)(一)(部)(分)(,在)(北)(京)(的)(出)(版)(编)(辑)(圈)(,上)(班)(刷)(豆)(瓣)(也)(是)(他)(们)(的)(常)(态)(。
最)(初)(的)(豆)(瓣)(只)(有)(一)(个)(功)(能)(,豆)(瓣)(读)(书)(,用)(户)(可)(以)(标)(记)(想)(看)(的)(书)(,看)(书)(评)(,再)(通)(过)(豆)(瓣)(去)(购)(书)(平)(台)(买)(书)(。阿)(北)(曾)(自)(豪)(地)(表)(示)(,豆)(瓣)(可)(能)(是)(中)(国)(互)(联)(网)(里)(面)(很)(少)(见)(的)(,上)(线)(第)(一)(天)(就)(有)(收)(入)(的)(公)(司)(。
而)(这)(个)(功)(能)(的)(初)(心)(,是)(做)(“基)(于)(兴)(趣)(的)(生)(活)(发)(现)(”。“豆)(瓣)(帮)(助)(你)(通)(过)(你)(喜)(爱)(的)(东)(西)(找)(到)(志)(同)(道)(合)(者)(,然)(后)(通)(过)(他)(们)(找)(到)(更)(多)(的)(好)(东)(西)(。”在)(豆)(瓣)(的)(介)(绍)(页)(面)(,阿)(北)(这)(样)(写)(道)(。
解)(决)(这)(个)(文)(艺)(想)(法)(的)(,是)(通)(过)(个)(性)(化)(推)(荐)(算)(法)(为)(用)(户)(进)(行)(产)(品)(推)(荐)(的)(构)(想)(。在)(豆)(瓣)(创)(立)(之)(初)(,用)(python写)(个)(性)(化)(推)(荐)(算)(法)(的)(公)(司)(,国)(内)(还)(没)(有)(,国)(外)(做)(得)(比)(较)(好)(的)(也)(只)(有)(亚)(马)(逊)(。用)(户)(在)(豆)(瓣)(收)(藏)(,评)(论)(书)(、电)(影)(、音)(乐)(后)(,豆)(瓣)(可)(以)(收)(集)(到)(大)(量)(用)(户)(的)(喜)(好)(信)(息)(,向)(用)(户)(精)(准)(推)(荐)(他)(应)(该)(会)(喜)(欢)(但)(现)(在)(还)(不)(知)(道)(的)(东)(西)(。
在)(回)(答)(创)(业)(早)(期)(做)(出)(的)(重)(要)(决)(定)(时)(,阿)(北)(曾)(说)(了)(两)(点)(,第)(一)(是)(,“不)(去)(碰)(大)(家)(一)(股)(脑)(在)(抄)(的)(东)(西)(。很)(没)(有)(意)(思)(。”从)(某)(种)(意)(义)(上)(来)(说)(,豆)(瓣)(“书)(影)(音)(的)(大)(众)(点)(评)(网)(”的)(根)(基)(——豆)(瓣)(的)(文)(化)(产)(品)((图)(书)(、影)(视)(剧)(、音)(乐)()资)(料)(库)(,在)(世)(界)(范)(围)(内)(找)(不)(到)(与)(之)(对)(标)(的)(产)(品)(,阿)(北)(打)(造)(的)(“基)(于)(兴)(趣)(”的)(社)(交)(圈)(,也)(让)(豆)(瓣)(前)(无)(古)(人)(,后)(无)(来)(者)(。
第)(二)(点)(是)(“先)(把)(事)(情)(做)(一)(点)(眉)(目)(出)(来)(,再)(融)(资)(张)(罗)(团)(队)(。”豆)(瓣)(上)(线)(后)(的)(一)(年)(里)(,阿)(北)(自)(己)(做)(研)(发)(,仅)(在)(中)(国)(Python用)(户)(组)(的)(邮)(件)(列)(表)(发)(了)(推)(广)(邮)(件)(,在)(《读)(书)(》和)(《万)(象)(》杂)(志)(上)(投)(了)(广)(告)(。
05年)(注)(册)(豆)(瓣)(的)(水)(湄)(物)(语)(就)(是)(在)(《读)(书)(》杂)(志)(上)(看)(到)(广)(告)(注)(册)(豆)(瓣)(的)(,彼)(时)(她)(刚)(刚)(结)(束)(了)(MBA的)(学)(习)(,白)(天)(上)(班)(无)(聊)(,爱)(读)(书)(的)(她)(喜)(欢)(上)(了)(在)(豆)(瓣)(刷)(书)(评)(,开)(始)(从)(书)(评)(中)(认)(识)(志)(趣)(相)(投)(的)(朋)(友)(。
一)(年)(后)(,也)(是)(在)(Python用)(户)(组)(的)(邮)(件)(列)(表)(,阿)(北)(招)(来)(第)(一)(号)(员)(工)(,豆)(瓣)(首)(席)(架)(构)(师)(“教)(授)(”洪)(强)(宁)(。洪)(强)(宁)(之)(所)(以)(会)(和)(阿)(北)(共)(事)(,也)(是)(因)(为)(两)(人)(在)(技)(术)(口)(味)(上)(有)(相)(似)(的)(地)(方)(,热)(爱)(开)(源)(,热)(爱)(Python。
那)(之)(后)(,豆)(瓣)(慢)(慢)(壮)(大)(,员)(工)(慢)(慢)(增)(多)(。功)(能)(变)(得)(复)(杂)(,有)(了)(豆)(瓣)(电)(影)(,豆)(瓣)(音)(乐)(,小)(组)(,日)(记)(,广)(播)(,相)(册)(……豆)(瓣)(逐)(渐)(以)(书)(影)(音)(的)(文)(化)(资)(料)(库)(和)(评)(分)(体)(系)(为)(基)(础)(,逐)(渐)(成)(长)(为)(复)(杂)(多)(态)(的)(网)(络)(社)(群)(。
在)(书)(影)(音)(中)(,豆)(瓣)(电)(影)(是)(流)(量)(最)(大)(的)(。豆)(瓣)(电)(影)(的)(评)(分)(可)(以)(直)(接)(影)(响)(到)(票)(房)(。根)(据)(复)(旦)(经)(济)(学)(院)(研)(究)(员)(陈)(沁)(2015年)(在)(上)(海)(电)(影)(节)(的)(报)(告)(,周)(末)(上)(映)(的)(电)(影)(,豆)(瓣)(平)(均)(评)(分)(每)(高)(一)(分)(,一)(家)(电)(影)(院)(就)(多)(赚)(35万)(的)(票)(房)(。
曾)(经)(有)(人)(托)(关)(系)(让)(阿)(北)(修)(改)(评)(分)(,而)(阿)(北)(的)(答)(复)(是)(,整)(个)(豆)(瓣)(系)(统)(里)(没)(有)(“修)(改)(电)(影)(平)(均)(分)(”的)(后)(台)(功)(能)(。“做)(什)(么)(能)(让)(电)(影)(在)(豆)(瓣)(评)(分)(高)(一)(点)(?”“我)(确)(实)(不)(知)(道)(除)(了)(拍)(好)(电)(影)(,能)(做)(什)(么)(。”阿)(北)(说)(。
跟)(随)(豆)(瓣)(电)(影)(成)(长)(起)(来)(的)(是)(一)(批)(影)(评)(人)(,桃)(桃)(林)(林)(,magasa,柏)(邦)(妮)(……06年)(在)(浙)(大)(读)(书)(时)(注)(册)(豆)(瓣)(的)(木)(卫)(二)(,大)(学)(毕)(业)(后)(,他)(做)(了)(独)(立)(影)(评)(人)(,给)(多)(家)(媒)(体)(供)(稿)(,豆)(瓣)(账)(号)(成)(为)(了)(他)(影)(评)(内)(容)(的)(备)(份)(地)(。他)(在)(现)(实)(生)(活)(中)(的)(很)(多)(朋)(友)(,都)(是)(在)(豆)(瓣)(电)(影)(上)(认)(识)(的)(。
2009年)(,豆)(瓣)(用)(户)(达)(到)(千)(万)(。随)(着)(用)(户)(量)(逐)(渐)(增)(大)(,更)(多)(的)(传)(奇)(开)(始)(在)(豆)(瓣)(产)(生)(,豆)(瓣)(用)(户)(鲍)(鲸)(鲸)(在)(小)(组)(里)(写)(下)(的)(第)(一)(神)(帖)(,拍)(成)(了)(票)(房)(黑)(马)(《失)(恋)(三)(十)(三)(天)(》,06年)(注)(册)(豆)(瓣)(的)(简)(里)(里)(用)(一)(篇)(篇)(日)(记)(开)(始)(了)(心)(理)(学)(创)(业)(,2009年)(加)(入)(豆)(瓣)(的)(福)(根)(儿)(,最)(早)(因)(为)(看)(星)(座)(运)(势)(加)(入)(的)(她)(,很)(快)(靠)(每)(天)(整)(理)(流)(行)(的)(图)(片)(相)(册)(在)(豆)(瓣)(上)(聚)(集)(了)(人)(气)(,还)(有)(豆)(瓣)(人)(津)(津)(乐)(道)(的)(豆)(瓣)(三)(大)(女)(神)(,晚)(晚)(,张)(辛)(苑)(和)(南)(笙)(……
如)(果)(以)(上)(你)(都)(没)(听)(说)(过)(,这)(不)(意)(味)(着)(你)(上)(了)(假)(豆)(瓣)(。个)(性)(化)(推)(荐)(在)(一)(定)(程)(度)(上)(塑)(造)(了)(豆)(瓣)(产)(品)(去)(中)(心)(化)(的)(特)(性)(。豆)(瓣)(的)(用)(户)(鲜)(少)(受)(到)(不)(符)(合)(自)(己)(兴)(趣)(的)(信)(息)(的)(打)(扰)(。不)(同)(的)(兴)(趣)(圈)(子)(互)(相)(几)(乎)(没)(有)(连)(接)(。在)(知)(乎)(和)(微)(信)(上)(,热)(点)(和)(大)(V可)(以)(轻)(松)(辐)(射)(到)(的)(用)(户)(,在)(豆)(瓣)(上)(,只)(要)(用)(户)(不)(感)(兴)(趣)(,就)(不)(会)(被)(打)(扰)(到)(,也)(正)(因)(如)(此)(,建)(立)(起)(来)(的)(用)(户)(群)(体)(认)(同)(感)(和)(信)(任)(感)(特)(别)(强)(烈)(。
凭)(借)(着)(因)(志)(趣)(相)(投)(而)(产)(生)(的)(信)(任)(,很)(多)(人)(豆)(瓣)(小)(组)(租)(房)(子)(,更)(有)(很)(多)(人)(在)(豆)(瓣)(因)(为)(志)(趣)(相)(投)(而)(认)(识)(,相)(爱)(,结)(婚)(。
知)(乎)(网)(友)(因)(此)(评)(价)(豆)(瓣)(为)(“每)(个)(人)(都)(能)(在)(豆)(瓣)(上)(找)(到)(内)(心)(的)(桃)(花)(源)(”,“只)(有)(在)(豆)(瓣)(上)(,我)(才)(是)(真)(实)(的)(自)(己)(。”有)(豆)(瓣)(用)(户)(在)(豆)(瓣)(上)(写)(道)(。而)(豆)(瓣)(自)(己)(的)(说)(法)(是)(,他)(们)(打)(造)(了)(“大)(众)(的)(精)(神)(角)(落)(”。
在)(豆)(瓣)(发)(展)(的)(前)(几)(年)(,阿)(北)(会)(亲)(自)(面)(试)(每)(一)(位)(员)(工)(,在)(酒)(仙)(桥)(的)(必)(胜)(客)(,抛)(出)(著)(名)(的)(“北)(京)(有)(多)(少)(辆)(出)(租)(车)(”的)(问)(题)(。洪)(强)(宁)(回)(忆)(,他)(和)(阿)(北)(吸)(引)(了)(一)(批)(热)(爱)(python的)(文)(艺)(程)(序)(员)(,豆)(瓣)(一)(开)(始)(最)(早)(的)(时)(候)(,就)(有)(非)(常)(好)(的)(codingreview机)(制)(。豆)(瓣)(的)(技)(术)(团)(队)(有)(很)(强)(的)(硅)(谷)(风)(格)(,是)(一)(群)(追)(求)(用)(优)(雅)(的)(方)(式)(去)(解)(决)(问)(题)(的)(人)(。
几)(乎)(所)(有)(的)(员)(工)(都)(是)(豆)(瓣)(用)(户)(。豆)(瓣)(的)(第)(一)(位)(员)(工)(,“教)(授)(”洪)(强)(宁)(是)(豆)(瓣)(的)(第)(两)(千)(多)(号)(注)(册)(用)(户)(,副)(总)(裁)(耿)(新)(跃)(的)(员)(工)(编)(号)(是)(12,在)(来)(豆)(瓣)(之)(前)(也)(已)(注)(册)(豆)(瓣)(,来)(豆)(瓣)(是)(想)(做)(个)(“自)(己)(也)(是)(它)(的)(用)(户)(的)(产)(品)(”,Ran出)(租)(过)(房)(子)(,甚)(至)(通)(过)(租)(房)(结)(识)(了)(至)(今)(关)(系)(很)(好)(的)(朋)(友)(。
更)(多)(的)(豆)(瓣)(用)(户)(因)(为)(“上)(班)(可)(以)(刷)(豆)(瓣)(”、“阿)(北)(死)(忠)(粉)(”、“崇)(拜)(豆)(瓣)(的)(编)(程)(技)(术)(”等)(原)(因)(加)(入)(豆)(瓣)(。有)(位)(豆)(瓣)(员)(工)(在)(知)(乎)(上)(写)(道)(,“如)(果)(豆)(瓣)(的)(宣)(传)(语)(是)(‘选)(择)(豆)(瓣)(,就)(是)(选)(择)(未)(来)(’,我)(打)(死)(都)(不)(会)(来)(豆)(瓣)(。但)(是)(偏)(偏)(它)(的)(宣)(传)(语)(是)(‘你)(不)(只)(是)(在)(豆)(瓣)(工)(作)(,是)(和)(一)(群)(志)(趣)(相)(投)(的)(人)(一)(起)(生)(活)(。’这)(太)(他)(妈)(有)(诱)(惑)(力)(了)(。”
3
商)(业)(化)(
错)(过)(了)(所)(有)(开)(辟)(的)(战)(场)(,只)(是)(因)(为)(不)(习)(惯)(“不)(优)(雅)(”的)(战)(斗)(方)(式)(。
2011年)(,豆)(瓣)(迎)(来)(了)(它)(最)(巅)(峰)(的)(时)(期)(,那)(年)(9月)(,豆)(瓣)(完)(成)(第)(三)(轮)(5000万)(美)(元)(融)(资)(,投)(资)(方)(分)(别)(为)(挚)(信)(资)(本)(、红)(杉)(资)(本)(和)(贝)(塔)(斯)(曼)(亚)(洲)(投)(资)(基)(金)(。彼)(时)(阿)(北)(宣)(称)(豆)(瓣)(已)(接)(近)(盈)(利)(,且)(不)(存)(在)(业)(绩)(压)(力)(,主)(要)(收)(入)(源)(自)(品)(牌)(广)(告)(。
第)(三)(轮)(融)(资)(时)(,贝)(塔)(斯)(曼)(亚)(洲)(基)(金)(的)(合)(伙)(人)(熊)(伟)(铭)(曾)(说)(:“能)(够)(足)(够)(黏)(住)(用)(户)(的)(,到)(最)(后)(肯)(定)(会)(有)(商)(业)(模)(式)(。从)(一)(开)(始)(想)(怎)(么)(赚)(钱)(,这)(些)(公)(司)(一)(定)(会)(是)(小)(公)(司)(。”
但)(现)(在)(看)(来)(,2011年)(也)(成)(了)(豆)(瓣)(发)(展)(的)(一)(个)(拐)(点)(。2011年)(,移)(动)(互)(联)(网)(成)(为)(了)(中)(国)(互)(联)(网)(发)(展)(的)(大)(风)(口)(。和)(百)(度)(同)(为)(技)(术)(驱)(动)(的)(豆)(瓣)(,也)(几)(乎)(同)(时)(错)(失)(了)(互)(联)(网)(从)(PC端)(向)(移)(动)(端)(趋)(势)(中)(的)(先)(机)(。
和)(李)(彦)(宏)(的)(抗)(拒)(移)(动)(互)(联)(网)(不)(同)(,iphone发)(布)(后)(,阿)(北)(很)(早)(就)(意)(识)(到)(移)(动)(互)(联)(网)(的)(时)(代)(要)(来)(了)(。但)(在)(最)(初)(做)(app的)(时)(候)(,阿)(北)(认)(为)(,大)(家)(手)(机)(上)(会)(装)(非)(常)(多)(的)(app来)(满)(足)(各)(种)(场)(景)(下)(的)(需)(求)(。
于)(是)(,他)(把)(去)(中)(心)(化)(思)(想)(,在)(做)(移)(动)(端)(的)(时)(候)(发)(挥)(到)(了)(极)(致)(。豆)(瓣)(将)(每)(一)(个)(功)(能)(都)(拆)(分)(成)(单)(独)(的)(应)(用)(,最)(多)(的)(时)(候)(多)(达)(14个)(,在)(垂)(直)(领)(域)(做)(精)(细)(化)(产)(品)(。然)(而)(,App特)(有)(的)(孤)(岛)(效)(应)(割)(裂)(了)(用)(户)(,吞)(噬)(了)(原)(本)(的)(用)(户)(黏)(性)(。
遍)(地)(开)(花)(的)(分)(散)(打)(法)(,也)(导)(致)(了)(豆)(瓣)(的)(顾)(此)(失)(彼)(,始)(终)(难)(以)(聚)(焦)(发)(力)(。分)(散)(后)(的)(豆)(瓣)(在)(移)(动)(端)(将)(不)(得)(不)(面)(临)(各)(个)(垂)(直)(领)(域)(的)(对)(手)(,只)(能)(眼)(睁)(睁)(看)(着)(新)(出)(现)(的)(产)(品)(,一)(点)(点)(蚕)(食)(自)(己)(原)(有)(的)(领)(地)(。
最)(终)(,在)(失)(落)(了)(三)(年)(后)(,2014年)(8月)(,“豆)(瓣)(”App上)(线)(了)(。至)(此)(,移)(动)(端)(的)(豆)(瓣)(从)(分)(散)(走)(向)(整)(合)(。
在)(发)(布)(产)(品)(的)(通)(知)(中)(,豆)(瓣)(反)(省)(道)(:“之)(前)(几)(年)(里)(,豆)(瓣)(主)(要)(的)(网)(站)(频)(道)(陆)(续)(都)(有)(了)(各)(自)(对)(应)(的)(App。这)(样)(每)(个)(App用)(法)(明)(确)(,用)(途)(和)(体)(验)(都)(有)(空)(间)(可)(以)(持)(续)(改)(善)(,而)(用)(户)(可)(以)(各)(取)(所)(需)(。但)(到)(了)(今)(天)(,手)(机)(上)(每)(个)(人)(面)(临)(成)(千)(上)(万)(App选)(择)(的)(时)(候)(,有)(用)(但)(打)(开)(次)(数)(不)(多)(的)(App成)(了)(所)(有)(人)(的)(装)(或)(不)(装)(的)(纠)(结)(。不)(被)(打)(开)(的)(体)(验)(其)(实)(是)(最)(差)(的)(体)(验)(。”
如)(果)(说)(,在)(移)(动)(端)(的)(失)(误)(还)(是)(变)(革)(初)(期)(必)(然)(的)(试)(错)(,那)(么)(阿)(北)(和)(团)(队)(的)(极)(客)(基)(因)(则)(导)(致)(了)(豆)(瓣)(在)(商)(业)(化)(上)(错)(失)(了)(所)(有)(开)(辟)(的)(战)(场)(,只)(是)(因)(为)(不)(习)(惯)(那)(些)(新)(的)(战)(斗)(方)(式)(。
2012年)(,豆)(瓣)(电)(影)(开)(通)(了)(在)(线)(电)(影)(选)(座)(功)(能)(,通)(过)(收)(取)(服)(务)(费)(的)(方)(式)(盈)(利)(,可)(谓)(在)(线)(售)(票)(的)(鼻)(祖)(,但)(O2O的)(重)(商)(业)(模)(式)(和)(豆)(瓣)(的)(大)(方)(向)(水)(土)(不)(服)(,最)(终)(豆)(瓣)(电)(影)(在)(线)(售)(票)(业)(务)(整)(个)(团)(队)(被)(卖)(掉)(,美)(团)(的)(“猫)(眼)(电)(影)(”异)(军)(突)(起)(,抢)(了)(豆)(瓣)(的)(风)(头)(。
豆)(瓣)(FM曾)(经)(是)(豆)(瓣)(最)(成)(功)(的)(产)(品)(之)(一)(。在)(单)(独)(切)(入)(移)(动)(端)(后)(,很)(快)(积)(累)(了)(相)(当)(规)(模)(的)(用)(户)(。2013年)(,豆)(瓣)(FM开)(始)(通)(过)(付)(费)(或)(者)(包)(年)(的)(方)(式)(来)(获)(得)(收)(入)(,然)(而)(受)(制)(于)(在)(线)(音)(乐)(整)(个)(市)(场)(的)(低)(迷)(和)(后)(期)(巨)(额)(版)(权)(费)(用)(的)(影)(响)(,在)(线)(音)(乐)(已)(经)(成)(为)(了)(巨)(头)(的)(游)(戏)(,豆)(瓣)(FM的)(付)(费)(尝)(试)(也)(不)(算)(成)(功)(,只)(得)(成)(为)(豆)(瓣)(的)(弃)(子)(。
同)(年)(9月)(,豆)(瓣)(正)(式)(加)(入)(电)(商)(市)(场)(,导)(购)(产)(品)(“东)(西)(”上)(线)(,尝)(试)(电)(商)(分)(成)(业)(务)(,但)(仅)(从)(导)(购)(一)(个)(点)(切)(入)(,最)(终)(未)(能)(实)(现)(大)(规)(模)(营)(收)(。
在)(豆)(瓣)(探)(索)(的)(几)(年)(间)(,国)(内)(互)(联)(网)(行)(业)(已)(然)(是)(资)(本)(和)(巨)(头)(的)(竞)(技)(场)(,没)(有)(投)(靠)(BAT也)(没)(有)(疯)(狂)(融)(资)(的)(豆)(瓣)(显)(得)(势)(单)(力)(薄)(。
合)(作)(卖)(书)(或)(者)(卖)(电)(影)(票)(的)(提)(成)(杯)(水)(车)(薪)(,如)(何)(找)(到)(大)(规)(模)(的)(盈)(利)(方)(式)(,成)(了)(豆)(瓣)(目)(前)(最)(大)(的)(困)(境)(。
名)(校)(海)(归)(的)(程)(序)(员)(阿)(北)(为)(人)(低)(调)(害)(羞)(,很)(少)(接)(受)(媒)(体)(的)(公)(开)(采)(访)(。也)(极)(少)(和)(投)(资)(人)(见)(面)(聊)(天)(。投)(资)(人)(对)(阿)(北)(读)(书)(状)(态)(了)(解)(的)(清)(晰)(程)(度)(,可)(能)(超)(过)(对)(豆)(瓣)(的)(经)(营)(业)(绩)(。
烧)(钱)(抢)(占)(市)(场)(,前)(期)(投)(入)(无)(边)(无)(际)(的)(O2O等)(重)(运)(营)(推)(广)(的)(商)(业)(模)(式)(不)(是)(他)(们)(擅)(长)(的)(领)(域)(。相)(比)(于)(王)(兴)(和)(刘)(强)(东)(们)(的)(狼)(性)(,讲)(究)(优)(雅)(的)(程)(序)(员)(阿)(北)(,在)(有)(别)(的)(选)(择)(的)(情)(况)(下)(并)(不)(想)(选)(择)(孤)(注)(一)(掷)(。
当)(不)(是)(产)(品)(经)(理)(出)(身)(的)(王)(兴)(、刘)(强)(东)(们)(或)(疯)(狂)(融)(资)(抢)(占)(市)(场)(,或)(在)(线)(下)(组)(建)(强)(大)(的)(地)(推)(网)(络)(做)(配)(送)(,补)(足)(用)(户)(体)(验)(的)(短)(板)(时)(,阿)(北)(还)(是)(宁)(愿)(在)(熟)(悉)(的)(线)(上)(产)(品)(战)(场)(把)(他)(最)(大)(优)(势)(最)(大)(化)(,不)(愿)(在)(豆)(瓣)(电)(影)(O2O上)(耗)(费)(精)(力)(做)(地)(推)(和)(运)(营)(,在)(豆)(瓣)(音)(乐)(上)(疯)(狂)(融)(资)(拼)(版)(权)(,也)(不)(愿)(在)(豆)(瓣)(东)(西)(上)(建)(立)(仓)(储)(物)(流)(做)(电)(商)(。但)(是)(在)(投)(资)(人)(看)(来)(,他)(的)(优)(势)(已)(经)(放)(大)(到)(极)(限)(了)(,线)(上)(的)(战)(场)(已)(经)(拼)(不)(出)(特)(别)(完)(整)(的)(消)(费)(体)(验)(了)(。
“阿)(北)(应)(该)(跳)(出)(舒)(适)(圈)(,尝)(试)(自)(己)(不)(擅)(长)(的)(事)(情)(了)(,他)(的)(产)(品)(已)(经)(做)(到)(100了)(,商)(业)(化)(还)(是)(0。豆)(瓣)(不)(需)(要)(做)(迎)(合)(低)(级)(兴)(趣)(的)(一)(些)(事)(情)(,就)(可)(以)(等)(待)(用)(户)(自)(然)(地)(升)(级)(他)(的)(需)(求)(。但)(是)(等)(着)(大)(家)(的)(需)(求)(,不)(意)(味)(着)(你)(不)(提)(供)(满)(足)(大)(家)(需)(求)(的)(工)(具)(,提)(供)(可)(花)(钱)(的)(方)(式)(。”六)(年)(过)(去)(,曾)(参)(与)(豆)(瓣)(融)(资)(的)(投)(资)(人)(明)(显)(感)(到)(焦)(虑)(。
另)(一)(位)(创)(投)(机)(构)(的)(投)(资)(人)(则)(说)(:“以)(后)(打)(死)(都)(不)(会)(投)(豆)(瓣)(、雕)(刻)(时)(光)(这)(样)(的)(项)(目)(,这)(样)(的)(项)(目)(的)(典)(型)(特)(征)(就)(是)(,死)(又)(死)(不)(掉)(,上)(又)(上)(不)(去)(,你)(说)(他)(两)(句)(吧)(,这)(些)(文)(艺)(中)(年)(的)(CEO还)(和)(你)(各)(种)(不)(高)(兴)(。”
豆)(瓣)(员)(工)(对)(阿)(北)(的)(印)(象)(是)(“极)(其)(聪)(明)(,坚)(持)(原)(则)(”,而)(投)(资)(人)(对)(他)(的)(印)(象)(则)(是)(,“极)(其)(聪)(明)(,极)(端)(固)(执)(”。
有)(很)(多)(豆)(瓣)(用)(户)(赞)(同)(阿)(北)(对)(初)(心)(的)(坚)(持)(,认)(为)(豆)(瓣)(的)(商)(业)(化)(势)(必)(带)(来)(很)(多)(问)(题)(。“阿)(北)(之)(所)(以)(有)(豆)(瓣)(,就)(是)(因)(为)(他)(就)(是)(典)(型)(的)(豆)(瓣)(人)(呀)(。资)(本)(的)(驱)(动)(力)(是)(非)(常)(强)(的)(,坚)(持)(是)(需)(要)(足)(够)(大)(的)(勇)(气)(来)(对)(抗)(资)(本)(。投)(资)(人)(肯)(定)(恨)(死)(阿)(北)(了)(。那)(我)(作)(为)(一)(个)(豆)(瓣)(用)(户)(,我)(真)(的)(爱)(死)(阿)(北)(了)(。”水)(湄)(物)(语)(说)(。
洪)(强)(宁)(则)(表)(示)(,在)(坐)(拥)(上)(亿)(流)(量)(的)(时)(候)(,豆)(瓣)(其)(实)(是)(很)(早)(就)(可)(以)(用)(推)(广)(告)(的)(形)(式)(盈)(利)(的)(。但)(阿)(北)(放)(弃)(了)(用)(广)(告)(大)(规)(模)(盈)(利)(。他)(不)(希)(望)(用)(涸)(泽)(而)(渔)(的)(方)(式)(去)(盈)(利)(,他)(希)(望)(这)(个)(商)(业)(化)(的)(模)(式)(正)(好)(是)(用)(户)(需)(要)(的)(。多)(年)(来)(,豆)(瓣)(不)(做)(弹)(窗)(广)(告)(、动)(态)(图)(、Flash,即)(使)(是)(做)(广)(告)(,也)(是)(因)(为)(用)(户)(会)(喜)(欢)(这)(个)(广)(告)(,而)(对)(于)(豆)(瓣)(上)(出)(现)(的)(关)(于)(广)(告)(主)(的)(负)(面)(言)(论)(,豆)(瓣)(也)(不)(建)(议)(品)(牌)(或)(其)(公)(关)(公)(司)(使)(用)(“删)(帖)(”这)(种)(简)(单)(粗)(暴)(的)(方)(式)(去)(剥)(夺)(用)(户)(的)(话)(语)(权)(。
对)(广)(告)(的)(取)(舍)(,还)(包)(括)(不)(碰)(医)(疗)(类)(的)(广)(告)(,和)(拒)(绝)(把)(小)(组)(卖)(给)(商)(家)(。曾)(经)(有)(出)(价)(很)(高)(的)(医)(院)(找)(到)(豆)(瓣)(做)(广)(告)(,被)(阿)(北)(拒)(掉)(。这)(件)(事)(后)(来)(还)(被)(员)(工)(编)(成)(了)(小)(品)(,在)(年)(会)(上)(调)(侃)(。豆)(瓣)(小)(组)(的)(流)(量)(曾)(经)(是)(很)(多)(广)(告)(商)(很)(感)(兴)(趣)(的)(,但)(阿)(北)(坚)(持)(认)(为)(,小)(组)(的)(所)(有)(权)(是)(属)(于)(组)(长)(的)(,不)(属)(于)(豆)(瓣)(。所)(以)(豆)(瓣)(也)(没)(有)(权)(力)(在)(小)(组)(内)(容)(里)(面)(做)(任)(何)(变)(更)(。“当)(时)(在)(豆)(瓣)(内)(部)(,用)(户)(体)(验)(是)(第)(一)(位)(的)(。只)(要)(是)(伤)(害)(用)(户)(体)(验)(的)(事)(情)(,都)(是)(不)(做)(的)(。”洪)(强)(宁)(说)(。
4
困)(境)(
文)(艺)(太)(奢)(侈)(,远)(离)(豆)(瓣)(只)(因)(为)(我)(们)(无)(可)(救)(药)(地)(老)(了)(。
商)(业)(化)(问)(题)(还)(不)(是)(豆)(瓣)(目)(前)(最)(致)(命)(的)(问)(题)(。最)(要)(命)(的)(是)(,在)(狼)(性)(的)(平)(台)(竞)(争)(面)(前)(,“优)(雅)(”的)(豆)(瓣)(,流)(量)(增)(长)(不)(上)(去)(了)(。
在)(公)(众)(号)(之)(前)(或)(者)(在)(微)(博)(之)(前)(,所)(谓)(大)(V、红)(人)(的)(概)(念)(几)(乎)(不)(存)(在)(。豆)(瓣)(最)(早)(出)(书)(的)(人)(也)(很)(少)(会)(被)(叫)(做)(豆)(瓣)(红)(人)(。豆)(瓣)(一)(直)(奉)(行)(的)(去)(中)(心)(化)(、去)(权)(威)(的)(思)(想)(,使)(得)(小)(圈)(子)(内)(的)(红)(人)(很)(难)(积)(累)(巨)(大)(的)(流)(量)(。影)(评)(人)(桃)(桃)(林)(林)(在)(豆)(瓣)(上)(有)(十)(几)(万)(关)(注)(,在)(微)(博)(上)(则)(有)(四)(百)(多)(万)(粉)(丝)(,在)(豆)(瓣)(有)(高)(达)(26万)(关)(注)(量)(的)(张)(佳)(玮)(在)(知)(乎)(则)(有)(上)(百)(万)(关)(注)(。从)(豆)(瓣)(走)(出)(的)(咪)(蒙)(,在)(微)(信)(公)(众)(号)(上)(每)(天)(都)(有)(上)(百)(万)(的)(流)(量)(,而)(她)(在)(豆)(瓣)(的)(关)(注)(只)(有)(十)(几)(万)(。
更)(重)(要)(的)(是)(,微)(信)(公)(众)(号)(、微)(博)(和)(知)(乎)(等)(平)(台)(,给)(用)(户)(带)(来)(的)(巨)(大)(流)(量)(和)(流)(量)(直)(接)(变)(现)(的)(财)(富)(,对)(以)(兴)(趣)(为)(导)(向)(的)(豆)(瓣)(,产)(生)(了)(很)(大)(的)(冲)(击)(。有)(了)(微)(信)(平)(台)(之)(后)(,影)(评)(人)(奇)(爱)(博)(士)(的)(影)(评)(阵)(地)(从)(豆)(瓣)(移)(到)(了)(微)(信)(公)(众)(号)(上)(,同)(样)(改)(换)(阵)(地)(的)(还)(有)(桃)(桃)(林)(林)(,magasa等)(一)(大)(批)(豆)(瓣)(起)(家)(的)(影)(评)(人)(。“文)(艺)(实)(在)(是)(太)(过)(于)(奢)(侈)(了)(,我)(们)(远)(离)(了)(豆)(瓣)(,只)(因)(为)(我)(们)(无)(可)(救)(药)(地)(老)(了)(。”奇)(爱)(博)(士)(在)(微)(信)(文)(章)(里)(写)(道)(。
微)(信)(公)(众)(号)(做)(起)(来)(后)(,木)(卫)(二)(明)(显)(地)(感)(觉)(到)(豆)(瓣)(的)(影)(响)(力)(受)(到)(影)(响)(,2015年)(的)(暑)(期)(档)(,他)(和)(往)(常)(一)(样)(在)(豆)(瓣)(上)(写)(了)(影)(评)(,但)(文)(章)(的)(传)(播)(度)(已)(大)(不)(如)(前)(。2016年)(,他)(也)(开)(了)(自)(己)(的)(公)(众)(号)(。
水)(湄)(物)(语)(感)(受)(到)(豆)(瓣)(的)(式)(微)(则)(是)(在)(知)(乎)(兴)(起)(的)(时)(候)(,15年)(起)(,她)(发)(现)(豆)(瓣)(的)(友)(邻)(开)(始)(越)(来)(越)(多)(地)(把)(知)(乎)(的)(链)(接)(贴)(到)(豆)(瓣)(。2016年)(,为)(了)(推)(广)(自)(己)(的)(公)(司)(,水)(湄)(物)(语)(也)(开)(了)(微)(信)(公)(众)(号)(。
“我)(们)(都)(觉)(得)(多)(元)(化)(的)(世)(界)(是)(一)(个)(很)(好)(的)(世)(界)(,但)(是)(生)(活)(在)(这)(个)(世)(界)(里)(面)(的)(人)(可)(能)(会)(更)(加)(希)(望)(能)(够)(一)(呼)(百)(应)(。”洪)(强)(宁)(说)(。几)(年)(前)(,豆)(瓣)(整)(体)(的)(用)(户)(访)(问)(量)(增)(长)(平)(缓)(,洪)(强)(宁)(觉)(得)(这)(使)(得)(他)(的)(技)(术)(挑)(战)(没)(有)(那)(么)(大)(了)(,他)(离)(开)(了)(工)(作)(8年)(的)(豆)(瓣)(,和)(豆)(瓣)(的)(首)(席)(科)(学)(家)(一)(起)(,开)(始)(了)(自)(己)(的)(创)(业)(。
2017年)(7月)(,微)(博)(CEO王)(高)(飞)(转)(发)(的)(一)(条)(“豆)(瓣)(用)(户)(毫)(无)(价)(值)(”的)(微)(博)(,引)(起)(了)(豆)(瓣)(用)(户)(的)(强)(烈)(讨)(论)(,很)(多)(逢)(改)(版)(必)(骂)(豆)(瓣)(的)(死)(忠)(豆)(瓣)(用)(户)(本)(着)(“只)(能)(我)(们)(骂)(阿)(北)(,别)(人)(都)(不)(能)(骂)(阿)(北)(”的)(心)(态)(反)(驳)(王)(高)(飞)(,有)(人)(搬)(出)(豆)(瓣)(用)(户)(曾)(经)(揭)(发)(恋)(童)(癖)(,挺)(李)(银)(河)(,证)(明)(豆)(瓣)(用)(户)(的)(社)(会)(价)(值)(,有)(人)(则)(认)(为)(价)(值)(不)(能)(用)(钱)(衡)(量)(,实)(际)(上)(豆)(瓣)(用)(户)(也)(没)(有)(想)(通)(过)(豆)(瓣)(获)(得)(什)(么)(价)(值)(。还)(有)(用)(户)(直)(接)(做)(出)(了)(自)(黑)(标)(语)(,“豆)(瓣)(,汇)(聚)(一)(亿)(无)(价)(值)(用)(户)(的)(丧)(气)(”,“来)(豆)(瓣)(,发)(现)(毫)(无)(价)(值)(的)(你)(”。对)(于)(这)(样)(的)(说)(法)(,水)(湄)(物)(语)(觉)(得)(理)(论)(上)(,他)(讲)(的)(没)(错)(,豆)(瓣)(用)(户)(的)(变)(现)(能)(力)(确)(实)(很)(差)(。“说)(真)(心)(话)(,这)(是)(投)(资)(圈)(的)(共)(识)(。但)(是)(作)(为)(豆)(瓣)(用)(户)(,我)(觉)(得)(挺)(好)(的)(。只)(要)(不)(死)(,就)(让)(我)(们)(丧)(着)(吧)(。”
5
未)(来)(
只)(要)(不)(死)(,就)(让)(我)(们)(这)(么)(丧)(着)(吧)(。
2017年)(3月)(7日)(,“豆)(瓣)(时)(间)(”上)(线)(。第)(一)(档)(节)(目)(名)(为)(“醒)(来)(”,由)(北)(岛)(领)(军)(坐)(阵)(讲)(诗)(歌)(。目)(前)(来)(看)(,成)(立)(豆)(瓣)(时)(间)(,可)(能)(是)(本)(命)(年)(的)(豆)(瓣)(做)(出)(的)(最)(正)(确)(的)(几)(个)(选)(择)(之)(一)(。从)(数)(据)(上)(看)(,这)(一)(次)(,豆)(瓣)(用)(户)(开)(始)(买)(帐)(了)(。这)(个)(定)(价)(为)(128元)(的)(102期)(课)(程)(,上)(线)(5天)(销)(售)(额)(过)(百)(万)(,7天)(付)(费)(订)(阅)(用)(户)(过)(万)(。之)(后)(,豆)(瓣)(陆)(续)(推)(出)(了)(杨)(照)(讲)(史)(记)(、简)(里)(里)(讲)(心)(理)(课)(、白)(先)(勇)(讲)(红)(楼)(梦)(、戴)(锦)(华)(讲)(电)(影)(等)(多)(档)(付)(费)(节)(目)(,内)(容)(覆)(盖)(文)(学)(、戏)(剧)(、电)(影)(、生)(活)(等)(多)(个)(领)(域)(,内)(容)(产)(出)(者)(以)(PGC为)(主)(,也)(有)(在)(豆)(瓣)(积)(累)(了)(多)(年)(人)(气)(的)(豆)(瓣)(红)(人)(。重)(点)(是)(,豆)(瓣)(时)(间)(的)(产)(品)(内)(容)(和)(豆)(瓣)(用)(户)(的)(调)(性)(特)(别)(契)(合)(。
豆)(瓣)(阅)(读)(的)(融)(资)(和)(拆)(分)(也)(暗)(示)(了)(阿)(北)(商)(业)(化)(的)(新)(思)(路)(,坚)(持)(书)(影)(音)(的)(豆)(瓣)(的)(同)(时)(,将)(可)(商)(业)(化)(的)(部)(分)(独)(立)(团)(队)(运)(作)(,是)(否)(能)(在)(哄)(住)(老)(用)(户)(的)(时)(候)(,拉)(动)(新)(的)(付)(费)(用)(户)(呢)(?对)(于)(走)(过)(本)(命)(年)(的)(豆)(瓣)(,这)(也)(许)(是)(一)(个)(机)(会)(。
影)(评)(人)(木)(卫)(二)(和)(创)(业)(者)(水)(湄)(物)(语)(还)(在)(豆)(瓣)(。木)(卫)(二)(不)(太)(喜)(欢)(微)(信)(封)(闭)(的)(氛)(围)(,微)(信)(的)(浅)(阅)(读)(方)(式)(对)(传)(统)(的)(影)(评)(并)(不)(友)(好)(,而)(且)(在)(整)(个)(中)(文)(领)(域)(,没)(有)(一)(个)(像)(豆)(瓣)(这)(样)(的)(电)(影)(资)(料)(库)(,而)(且)(打)(分)(也)(相)(对)(公)(正)(。他)(表)(示)(,微)(博)(和)(微)(信)(可)(以)(不)(用)(,但)(豆)(瓣)(不)(会)(主)(动)(放)(弃)(,相)(比)(微)(信)(公)(众)(号)(,豆)(瓣)(更)(开)(放)(,而)(且)(时)(效)(性)(更)(长)(。
水)(湄)(物)(语)(则)(感)(激)(豆)(瓣)(的)(氛)(围)(和)(认)(识)(的)(朋)(友)(。豆)(瓣)(上)(有)(很)(多)(人)(都)(是)(完)(全)(出)(于)(非)(功)(利)(的)(目)(的)(,不)(是)(因)(为)(职)(业)(,而)(是)(因)(为)(兴)(趣)(才)(聚)(在)(一)(起)(。精)(神)(又)(是)(极)(其)(富)(足)(的)(这)(种)(人)(。对)(她)(来)(说)(,豆)(瓣)(是)(精)(神)(家)(园)(。“这)(个)(地)(方)(是)(没)(有)(一)(个)(像)(知)(乎)(那)(样)(的)(世)(俗)(标)(准)(来)(要)(求)(我)(们)(,知)(乎)(是)(世)(俗)(的)(,积)(极)(向)(上)(的)(,豆)(瓣)(是)(丧)(的)(。也)(不)(像)(公)(号)(那)(样)(,大)(家)(奔)(着)(钱)(去)(的)(。豆)(瓣)(冷)(了)(,我)(们)(也)(挺)(为)(它)(担)(心)(的)(。豆)(瓣)(改)(版)(,我)(们)(也)(挺)(糟)(心)(的)(。每)(次)(豆)(瓣)(改)(版)(都)(会)(吵)(,但)(是)(全)(世)(界)(没)(有)(任)(何)(一)(个)(地)(方)(能)(一)(下)(子)(找)(到)(这)(么)(多)(丧)(的)(人)(。”
十)(二)(年)(过)(去)(,豆)(瓣)(如)(今)(的)(注)(册)(用)(户)(1.6亿)(,月)(活)(跃)(用)(户)(3亿)(,尽)(管)(用)(户)(流)(失)(和)(变)(现)(的)(问)(题)(一)(直)(存)(在)(,不)(管)(是)(从)(百)(度)(指)(数)(还)(是)(Alexa的)(排)(名)(,豆)(瓣)(用)(户)(的)(“抗)(跌)(性)(”很)(强)(,而)(且)(还)(在)(缓)(慢)(增)(长)(,时)(间)(和)(用)(户)(仍)(站)(在)(豆)(瓣)(这)(边)(,但)(留)(给)(豆)(瓣)(的)(时)(间)(还)(有)(多)(少)(,谁)(也)(不)(好)(说)(。
这)(一)(次)(,慢)(习)(惯)(了)(的)(豆)(瓣)(,真)(的)(得)(快)(一)(点)(了)(。
在)(复)(盘)(豆)(瓣)(几)(次)(商)(业)(化)(没)(有)(大)(规)(模)(的)(原)(因)(时)(,洪)(强)(宁)(觉)(得)(,豆)(瓣)(之)(前)(还)(是)(没)(有)(下)(定)(决)(心)(、孤)(注)(一)(掷)(地)(去)(推)(,不)(够)(aggressive(有)(攻)(击)(性)()。“你)(觉)(得)(阿)(北)(是)(一)(个)(不)(够)(aggressive的)(人)(吗)(?”我)(问)(。
“阿)(北)(是)(一)(个)(很)(优)(雅)(的)(人)(。以)(他)(的)(能)(力)(,想)(做)(就)(可)(以)(做)(,但)(是)(我)(觉)(得)(他)(内)(心)(是)(觉)(得)(如)(果)(还)(有)(第)(二)(条)(路)(可)(走)(的)(时)(候)(,他)(可)(能)(不)(会)(选)(那)(条)(路)(走)(。我)(当)(然)(希)(望)(豆)(瓣)(能)(够)(以)(一)(个)(很)(优)(雅)(的)(方)(式)(来)(扩)(张)(。但)(是)(从)(我)(自)(己)(创)(业)(的)(角)(度)(来)(看)(,我)(觉)(得)(如)(果)(不)(做)(aggressive的)(事)(情)(的)(话)(,可)(能)(是)(很)(难)(的)(。”他)(说)(。
“为)(什)(么)(呢)(?因)(为)(其)(他)(的)(对)(手)(都)(很)(aggressive吗)(?”
“对)(,因)(为)(对)(手)(都)(很)(aggressive。”
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